What’s the Best Mascara for Me?

Lash out with the perfect combination of brush and formula
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Love your lashes with mascara that gives you natural to lengthy to mind-blowing full definition!!

INSTANT LENGTH AND WEIGHTLESS VOLUME
AVON TRUE COLOR LOVE AT 1ST LASH MASCARA
Available in BLACKEST BLACK THE BRUSH: The choice if you’re looking for the best mascara for volume and length. Heart-shaped, lash-hugging fibers lock onto lashes and intertwine to provide volume and length without weighing lashes down. THE FORMULA: The Love Complex™ formula has a unique blend of lycopene, olive oil and vitamin E to help strengthen and condition lashes.
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5X THE EXPLOSIVE VOLUME
BIG & DARING VOLUME MASCARA
Available in 2 shades THE BRUSH: Dynamite wire brush is curved with multilevel patented bristles to comb through every lash. THE FORMULA: Looking for the best volumizing mascara? Plumping Complex and innovative crème-gel formula deliver 5X the volume and a clump-free, smudge-free, flake-free build.
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WEIGHTLESS OVERSIZE VOLUME
AVON TRUE COLOR SUPERSHOCK VOLUMIZING MASCARA
Available in BLACK THE BRUSH: Breakthrough helix brush with a zigzag design coats all lashes for root to tip volume making them look fuller. THE FORMULA: Lash-building formula with plumping complex expands the look of lashes for 7X the volume.
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LASH SEPARATION & VOLUME
BIG & MULTIPLIED VOLUME MASCARA
Available in 2 shades THE BRUSH: Multiplier wire brush combs through and separates lashes while volumizing. THE FORMULA: Smart Slip Technology ensures each lash is visible and volumized, one by one, from root to tip. Clump-free and smudge-free.
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CLASSIC VOLUME
WASH-OFF WATERPROOF MASCARA
Available in Black THE BRUSH: The classic tapered brush thickens and separates lashes, giving you a bold and beautiful look. THE FORMULA: The perfect option if you’re looking for the best waterproof mascara that stays put all day while still adding length and volume to your lashes.
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SOARING LENGTH
AVON TRUE COLOR SUPEREXTEND WINGED OUT MASCARA
Available in Blackest Black shade THE BRUSH: Precision tapered feather-inspired brush with hundreds of fine filigree bristles capture every lash. THE FORMULA: Looking for a lengthening mascara? The glide-through formula wraps lashes in lengthening fibers for flutter that soars up and out.
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HEALTHIER LOOKING LASHES
AVON TRUE COLOR SUPEREXTEND NOURISHING MASCARA
Available in 2 shades THE BRUSH: Ultra soft Flexi-brush deposits nourishing formula without tugging or pulling on lashes. THE FORMULA: Enriched with argan oil, coconut oil, and vitamin E to make lashes look longer and feel healthier. Helps reduce lash fallout and breakage. Easy to remove.
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Revive old mascara.

To avoid eye infections, we highly recommend replacing your tube every three months. If your mascara gets gunky before that time though, blast the outside of the tube with a blow-dryer for 10 seconds to temporarily thin it out and make it easier to apply.

If you’re struggling to get that last bit out your mascara tube and it hasn’t yet reached its three-month expiration date, pop the tightly closed tube into hot water to loosen the last of the product from the sides.

To keep your product in the best condition, try these mascara hacks:

  • Clean the wand for best results. Cover the mascara tube and soak the wand in hot water for five minutes to loosen gunk and clean the bristles. Make sure it’s completely dry before placing it back in the tube.
  • Swivel the wand. Never pump your mascara wand into the tube! All you’ll do is force air into the wand and suck moisture out, which means it will dry out quicker. The professional technique for getting more lash-lengthening formula onto your brush is to open the tube just a little, then swivel the wand around inside the tube to coat the wand without letting air inside.