Lash out with the perfect combination of brush and formula
Love your lashes with a mascara that gives you natural, lengthy, mind-blowing full definition!!
INSTANT LENGTH AND WEIGHTLESS VOLUME
AVON TRUE COLOR LOVE AT 1ST LASH MASCARA
Available in BLACKEST BLACK THE BRUSH: The choice if you’re looking for the best mascara for volume and length. Heart-shaped, lash-hugging fibers lock onto lashes and intertwine to provide volume and length without weighing lashes down. THE FORMULA: The Love Complex™ formula has a unique blend of lycopene, olive oil, and vitamin E to help strengthen and condition lashes.
WEIGHTLESS OVERSIZE VOLUME
AVON TRUE COLOR SUPERSHOCK VOLUMIZING MASCARA
Available in BLACK THE BRUSH: Breakthrough helix brush with a zigzag design coats all lashes for root-to-tip volume, making them look fuller. THE FORMULA: Lash-building formula with plumping complex expands the look of lashes for 7X the volume.
WASH-OFF WATERPROOF MASCARA
Available in Black, THE BRUSH: The classic tapered brush thickens and separates lashes, giving you a bold and beautiful look. THE FORMULA: The perfect option if you’re looking for the best waterproof mascara that stays put all day while still adding length and volume to your lashes.
HEALTHIER LOOKING LASHES
AVON TRUE COLOR SUPEREXTEND NOURISHING MASCARA
Available in 2 shades, THE BRUSH: Ultra soft Flexi-brush deposits nourishing formula without tugging or pulling on lashes. THE FORMULA: Enriched with argan oil, coconut oil, and vitamin E to make lashes look longer and feel healthier. Helps reduce lash fallout and breakage. Easy to remove.
Revive old mascara.
We highly recommend replacing your tube every three months to avoid eye infections. If your mascara gets gunky before that time, blast the outside of the tube with a blow-dryer for 10 seconds to temporarily thin it out and make it easier to apply.
If you’re struggling to get that last bit out of your mascara tube and it hasn’t yet reached its three-month expiration date, pop the tightly closed tube into hot water to loosen the last of the product from the sides.
To keep your product in the best condition, try these mascara hacks:
- Clean the wand for best results. Cover the mascara tube and soak the wand in hot water for five minutes to loosen the gunk and clean the bristles. Make sure it’s completely dry before placing it back in the tube.
- Swivel the wand. Never pump your mascara wand into the tube! All you’ll do is force air into the wand and suck moisture out, which means it will dry out quicker. The professional technique for getting more lash-lengthening formula onto your brush is to open the tube just a little, then swivel the wand around inside the tube to coat the wand without letting air inside.